At Resident Capture, we believe that gaming the system to improve your online reputation would be an exceptional mistake. Here are two major disadvantages:
- Building trust with your residents it critical. If your leasing agents all post positive reviews online and a resident who reads the reviews later realized the reviews that he/she read online prior to renting were only reviews from the people they see in the office they will inherently feel deceived. When a customer feels duped they stop trusting.
- When you are caught “astroturfing” your online reputation people may call you out, further damaging your online reputation.
Remember never fake a review nor should you incentivize people to fake them for you. Some reputation management companies will offer this type of service. In some states you can be prosecuted for “astroturfing” review websites.
The key ingredients to reputation management in the multi-family industry are awareness and honesty. You should be aware of everything being said about your community on a daily basis. You should respond to issues immediately and seek to resolve the issues all while being honest during the process.
At Resident Capture our tools are designed to help improve your online reputation by keeping you aware of reputation at all times. We are here to help our communities improve their reputation, and lease more apartments! If you have any questions about reputation intelligence or management please contact our support department today.